Description
The "Outdo It with Intuit Quickbooks" campaign uses an unexpected but universally recognized cultural icon -- the Tooth Fairy -- to illustrate a familiar small business reality: Running a small business can feel incredibly lonely and overwhelming. Customers consistently say there aren’t enough hours in the day and they wish they could scale themselves.
Created by BBDO New York, the campaign asks what the world loses when an essential business owner is pulled away from their work, and shows how QuickBooks helps them continue doing the work that people value and rely on. The work stands apart in a crowded field of AI business tools by approaching both the problem and the solution from the small business owner’s point of view.
The message: With Intuit Quickbooks, doing it yourself doesn't mean doing it alone. With a team of AI agents and human experts at your side, customers can outdo financial uncertainty, outdo time constraints, and outdo the competition.
This campaign marks a shift from positioning QuickBooks solely as “do-it-yourself” software to offering “done-for-you” experiences. Intuit helps small businesses -- even the Tooth Fairy -- outdo what feels possible.
This professional campaign titled 'Outdo It With Intuit Quickbooks' was published in United States in February, 2026. It was created for the brand: Intuit QuickBooks, by ad agency: BBDO New York. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 minutes ago.
Credits
Brand: Intuit/Quickbooks
Chief Marketing Officer: Thomas Ranese
Director, Global Brand Marketing: Gemini Babla
Group Manager, Global Brand Marketing: Natalie Alia
VP of Creative, Brand & Storytelling: Katie Potochney
Principal Brand and Marketing Designer: Suncica Lukic
Group Creative Director, Design: Christian Widlic
Group Creative Director, Campaigns: Curtis Mueller
Staff Marketing Manager, Global Brand Marketing: Angela Leung
Staff Marketing Manager, Global Brand Marketing: Vicky Shrefler
Agency: BBDO New York
Chief Creative Officer: Michael Aimette
EVP, Executive Creative Director: Gary Resch
SVP, Creative Director: Lance Vining
SVP, Creative Director: Gary Du Toit
SVP, Head of Production: Nick Williams
Executive Producer: Jack Patrick
Senior Producer: Alina Carrel
Senior Producer: Rhea Phipps
SVP, Group Account Director: Diana Cash
SVP, Group Account Director: Katie Bartasevich
VP, Account Director: Brandon Rodriguez
Account Supervisor: Mariana Suarez
Sr Project Manager: Vida Ehn
Head of Business Affairs: Cindy Hoffman
CEO: Emma Armstrong
Chief Strategy Officer: Todd Sussman
Production Company: Morton Jankel Zander
Director: Matthijs van Heijningen
President/EP: David Zander
Sr. Executive Producer: Eriks Krumins
Head Of Production: Robert Helphand
Line Producer: Donald Taylor
Service Company: Filmgroup
Executive Producer: Nathan Miles, Renee Poulin
Head of Production: Alexandra Wilson
Staff Producer: Kerrigan Cartner
In-House Production Coordinator: Vianney Medina
Producer: Daniel Hellmann
Editorial: Union Editorial
Editor: Jono Griffith
Executive Producer: Melissa Lubin
Animation: Post EFX (PARIAH)
VFX Supervisor: Patrick Murphy
Executive Producer: Michael Steinmann
Head of Production: Persis Reynolds
Producer: Andrew Rosenberger
Producer: Lily Hernandez
Color: Company 3
Colorist: Tim Masick
Audio Engineer: Sonic Union
Head of Production: Pat Sullivan
Engineer: Mike Marinelli
Music: Human
MD/EP: James Dean Wells
Creative Lead: Morgan Visconti
Composer: Ava Matasavage
