Many are questioning the fairness of the provincial government’s lockdown restrictions that seem to unnecessarily target and punish small businesses. While the lockdown prevents ‘non-essential’ small businesses from accepting foot traffic, large corporate chains can continue welcoming all customers and profit by selling thousands of nonessential items.
So the small businesses’ pain is the big box stores’ gain. And now, Toronto’s business owners are using creativity to get their message out with an installation of ‘out of work’ mannequins holding signs with cheeky messages including “Hungry for customers”, “Storeless and cold” and “Spare lunch? Big box is eating mine”.
This professional campaign titled 'Out-Of-Work Mannequins' was published in Canada in December, 2020. It was created for the brands: Broadview-Danforth BIA and Queen West BIA, by ad agency: Zulu Alpha Kilo. This Outdoor medium campaign is related to the Public Interest, NGO and Retail Services industries and contains 5 media assets. It was submitted about 2 years ago.
Advertising Agency: Zulu Alpha Kilo, Canada
Creative Director: Zak Mroueh
Art Director: Jacob Gawrysiak
Writer: George Ault
Account Team: Rob Feightner
Planning Team: Maxine Thomas
Clients: Albert Stortchak, Rob Sysak
PR Agency: Jumpstart Communications
PR Team: Tory Crowder
Producer: Ola Stodulska
Photographer: Shereen Mroueh
Mac Artist: Michelle Kennedy