Out of the dark

Agency: BBDO


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'Out of the Dark'  is a fully immersive experience, using film, interaction and sound design to highlight the difference between being seen and not seen at night. It follows a cyclist riding home from work in the dark, and invites the viewer to click on screen to see what the cyclist looks like when using a Proviz REFLECT360 jacket and when not; with dramatically different experiences and outcomes.
Technical Director:Sun Komen

This professional campaign titled 'Out of the dark' was published in United Kingdom in December, 2014. It was created for the brand: Proviz, by ad agency: BBDO. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 9 years ago.


Advertising Agency: AMV BBDO, London, UK
Creative Directors: Toby Allen
Copywriter: Toby Allen
Art Director: Jim Hilson
Agency Account Man: Charlie Nelson
Agency Producer: Katie Dolan
Production Company: Caviar Digital
Creative Director: Falk Eumann
Director: Emile Rafael
Producer: Katie Dolan
Post-production Company: Cherry Cherry
Audio Post-production: Wave
Digital Design Company: Caviar Digital
Interaction Design: Laura Tool, Anne Streef
Development: Michiel van der Plas, Pim Hoogendoorn
QA: Chardonnay White
Digital Producer: Bas Schutte
Music Composition: Kyle Ross / Engine Number 9

Joyful Heart Fo...


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