Description
It’s a fact: young adults couldn’t care less about life insurance. They think they are immortal!
But Allianz found the only place where they die all the time: shooter video games. So Allianz dropped into their games with Extra-Life Insurance.
We partnered with paid online tournaments to offer insurance that reimburses players’ entry fees if they’re eliminated—giving them an extra life to compete again, while also covering them in real life.
AWARDS:
Silver Winner - Clio Entertainment 2025 (Students)
https://clios.com/winners-gallery/details/202185
This student campaign titled 'Extra-Life Insurance' was published in Colombia in December, 2025. It was created for the brand: Allianz, by ad schools: Bendita Carpeta and Sancho BBDO. This Digital medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 2 hours ago by Copywriter: Sergio Torres of Sancho BBDO.
Credits
Advertising School: Bendita Carpeta
Copywriter: Sergio Andrés Torres Castro
Copywriter: Daniela Farfán
Art Director: Anderson Muñoz
Art Director: Leonardo Galvez
Motion graphics: Neil Muñoz
Tutor: Pedro Andragnes
