A new sea food brand was created and put on the shelves of supermarkets in Anapa, a coastal city. However, instead of actual food there was a rubbish, caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. The design of the package was created using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
This professional campaign titled 'Our Sea' was published in Russia in March, 2019. It was created for the brand: Bloknot Anapa, by ad agency: Possible. This Integrated medium campaign is related to the Media and Public Interest, NGO industries and contains 4 media assets. It was submitted over 3 years ago by Alexandra Kozachok.
Advertising Agency: Possible, Moscow, Russian Federation
Branding Agency: Suprematika
CCO: Vlad Sitnikov
Creative Director: Artem Filimonov
Creatives: Marat Arutyunov, Yuri Altufiev, Mikhail Sinelshchikov, Nikol Antonyan
Producers: Valeria Mamaeva, Ksenia Boyarkina
Designers: Igor Smirnov, Fedor Nozdrin
Motion Designer: Andrey Geraskin
Colorist: Dmitry Litvinov
Creative Director: Vladimir Lifanov
Designer: Anastasia Ashukina
Motion Designer: Evgenia Maksimova
Director Of Photography: Aleksandr Butov