Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.
This professional campaign titled 'Our models, Capri, Our models, Pallotta, Our models, Punz...' was published in Italy in April, 2012. It was created for the brand: Piazza Italia, by ad agency: Diaframma. This Print medium campaign is related to the Retail Services industry and contains 5 media assets. It was submitted over 10 years ago.
Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert