Every day thousands of children are forced to live in extreme situations. This campaign attempts to raise awareness about this dramatic situation by comparing them with the daily lives of more fortunate children.
This student campaign titled 'Our games are not games - Boat, Our games are not games -...' was published in Spain in July, 2017. It was created for the brand: Unicef, by ad school: ESNE. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 6 years ago.
Advertising School: ESNE, University School of Design, Innovation and Technology, Madrid, Spain
Art Director: Sergio Santos
Copywriter: Ane Llorente