ADVERTISING

Little Moons

Otherworldly

Agencies: 1stAveMachine MediaHub

Description

Mediahub UK announces today the launch of the Little Moons and Channel 4 collaboration, the first TV brand partnership for the delicious balls of mochi ice cream.

Mediahub sees Channel 4 as the perfect creative fit for Little Moons. Not only is it the top indexing channel for Little Moons’ audience but Channel 4’s ‘All together different’ positioning and brand voice chimes perfectly with Little Moon’s ‘From another world’ identity.

With research proving that perceptions of brands running partnerships are significantly higher versus running solely spot airtime, this partnership has been secured to create noise and fame across the Little Moons audience, driving consideration and ultimately increasing penetration across their audience.

This partnership unlocks relevant talent aligned to popular Channel 4 programming. With Derry Girls series 3 having recently aired, Mediahub has chosen Saoirse-Monica Jackson as the leading lady to bring to life the world of Little Moons. Saoirse’s signature mix of sophisticated style and wry humour makes her the perfect fit for the brand.

Production studio 1st AvenueMachine is intrinsic in this partnership. Em Cole, who leads on direction, created a magical mochi-scape that takes the audience on an exciting and dynamic journey. A feast for the eyes and perfectly harmonizes the Little Moon’s ‘from another world’ and Channel 4s ‘all together different’ brand voices.

Little Moons dipped their toe in the water of TV back in October 2020, where the brand assets were aired across a cherry picked plan against Gogglebox and First Dates. This year’s partnership is a first for Little Moons, and reflects the brand’s determination to continue building their brand voice and exhibiting distinctive media behaviour off the back of a very successful year prior.

The campaign is running nationwide across the UK for the month of July. Ahead of the launch, teaser clips roll out across socials and across the duration of the partnership, BTS content will be shared on socials to further build talkability and create additional touchpoints across the campaign.

This professional campaign titled 'Otherworldly' was published in United Kingdom in July, 2022. It was created for the brand: Little Moons, by ad agencies: 1stAveMachine and MediaHub. This Film medium campaign contains 2 media assets. It was submitted about 1 month ago by Brooks: Zoe.

Credits

Client: Little Moons
Marketing Director: Ross Farquhar
Senior Brand Manager – Anna Draper
Assistant Community Manager - Solène Fisher
Assistant Brand Manager - Rachel Whitaker

Agency: Mediahub UK
Chief Client Officer: Yasemin Worrall
Media Director: Lizzy Wade
Media Creativity Director: Richard Beecroft
Media Creativity Associate Director: Claudia Lazarus
AV Manager: Aisling Cahill
Brand and Communications Manager: Clementine Cuthbertson

Media Owner: Channel 4
Partnership Manager: Ryan Tindle
Creative Strategy: Adam Denton
Creative Director: Tom Juneau
Senior Commercial Development Lead: Amy Jenkins
Commercial Partnerships: Demi Mantell

Production Company: 1stAveMachine
Director: Em Cole
Executive Producer: Kerry Smart
Producer: Mike Capon
Production Manager: Nisa Kurti

Editing house: Okay Studio
Editor: Jo Lewandowska

Post Production Company: Okay Studio
Post Production Producers: Hazel Gibson, Carla Thomas
Colourist: Ruth Wardell
VFX Supervisor: Bevis Jones
2D Lead Artist: Bevis Jones
2D Artists: Mark Ford, Rich Watson, Paul Wratten
CG: Lost & Found

Sound design: GXL Music
Lead sound: GXL Music
Music company: GXL Music
Composers: Lael Goldberg & Guy Langley

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