ReThink Breast Cancer

Give A Care

Agency: Lg2


2019 Clio Juror: Élise Cropsal
Young women diagnosed with breast cancer don't necessarily need flowers or cards, but support and comprehension. That’s the insight behind Rethink Breast Cancer’s initiative. Introducing Give-A-Care: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. More than just a care package they can actually use, each product is named in a bold way that helps to educate about what a loved one with breast cancer is actually going through.

This professional campaign titled 'Give A Care' was published in Canada in September, 2016. It was created for the brand: ReThink Breast Cancer, by ad agency: Lg2. This Direct medium campaign is related to the Public Interest, NGO industry and contains 10 media assets. It was submitted about 7 years ago.


Advertising Agency: lg2, Toronto, Canada
Creative Directors: Nellie Kim, Chris Hirsch, Claude Auchu
Graphic Designer: Élise Cropsal
Copywriter: Ariel Riske
Art Director: Zachary Bautista
Account Services: Krista Findlay, Antoine Levasseur, Taylor Johnston, Chloé Gascon, Alexandre Normand
Digital Creative Director: Jennifer Varvaresso
User Experience: Joël Auchu
User Experience: Nicolas Baldovini
Digital Planner: Meg Siegel


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