In 2023, Tecate will aim to establish a presence in stores and retail outlets with the goal of securing a place within these spaces so that our consumers can uncork the quality of our beer without worrying about the price.
The most important thing is that everyone can taste the quality and enjoy a reasonable price because one thing we are certain of is that a good beer doesn't have to be expensive to be enjoyed.
This professional campaign titled 'OPEN UP THE QUALITY' was published in Colombia in July, 2023. It was created for the brand: Tecate, by ad agency: Publicis Colombia. This Outdoor and Print media campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted 3 months ago by Copywriter: David Prado Ramírez of Publicis Colombia.
Advertising Agency: Publicis Colombia
Production Company: Black Thunder Studio
Photographer: Leyther Orozco
General Creative Directors: Juan Afanador / Anderson Quiroga
Creative Directors: Duvan Villegas / Daniel Mosquera
Art Directors: Nicolás Pérez / Juan Camacho
Copywriters: Edwin Bustos / David Prado