Mandala for Adults

Agency: 1947


A few years ago, there was news that shook the whole world: colored pencils were running out! However, it is not because children have been using an excessive amount. In reality, it was the adults who were consuming more colored pencils in the United States, Brazil, and New Zealand that were causing this shortage.

Here in Bolivia, we live in a difficult time due to COVID, an unstable economy, job scarcity, civic strikes, etc. All of these are situations that can generate a lot of stress in adult life.
So, why don’t we motivate adults by inviting them to participate in recreational activities such as coloring?

To motivate them, we made a campaign made up of six mandalas that reflect real-world, day-to-day experiences. We invite adults to color their problems and at the same time, remind them to never stop being kids.

This campaign is binded into a book with six illustrated real-world experiences turned into mandalas. This book is available in all bookstores in the country.

This professional campaign titled 'Mandala for Adults ' was published in Bolivia in June, 2023. It was created for the brand: Faber-Castell, by ad agency: 1947. This Design, Integrated, and OOH Outdoor media campaign is related to the Office Equipment and Recreation, Leisure industries and contains 1 media asset. It was submitted 8 months ago by Founder & Chief Creative Officer: Ferju Cuevas of 1947.


Advertising Agency: 1947, Santa Cruz, Bolivia
Founder & CCO: Ferju Cuevas
Founder & DCD: Rodsel Ticona
Art Director: José Fickert
Copywriter: Ferju Cuevas
Account Executive: Ceci Delgadillo
Photographer: GonzalezPro Studio
Post Production: GonzalezPro Studio
Illustrator: Salvador Pomar
Client: Thomas Kühnel, Anabell Mustafá


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