Description
This campaign focuses on integrating and training individuals with intellectual disabilities in the workforce. The claim "Open to Work" emphasizes their eagerness to work and encourages ongoing dialogue around this issue.
The mupis feature eleven members from APPACDM, the Portuguese Association of Parents and Friends of Mentally Handicapped Citizens, shining a light on them as protagonists.
This professional campaign titled 'Open to Work' was published in Portugal in April, 2023. It was created for the brand: APPACDM Lisboa, by ad agency: O Alfredo é Fixe. This Digital, OOH Outdoor, and Print media campaign is related to the Beauty, Public Interest, and Public Utility industries and contains 4 media assets. It was submitted almost 2 years ago.
Credits
Creativity: O Alfredo é Fixe
Photographer: Marisa Cardoso
Production: Metrostudio
