Description
Don’t Look Down is the newest heart-stopping documentary collaboration between London-based production company, Gramafilm and Red Bull, the world's leading energy drink brand.
The documentary film follows the journey of Red Bull BMX athlete Kriss Kyle as he performs a world's first, riding a BMX bowl suspended 2,000ft above ground by a hot air balloon.
Originally conceived in 2021, the documentary captures two years of work, seeing first-hand how Kriss Kyle’s daring idea grew into a mind-boggling feat of aeronautical engineering and BMX-riding skill, culminating on one sub-zero day, 2,000ft in the air.
This professional campaign titled 'Don't Look Down' was published in United Kingdom in April, 2023. It was created for the brand: RedBull, by ad agency: Gramafilm. This Film medium campaign is related to the Soft Drinks and Sports industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
Production Agency - Gramafilm
Director - Tiago Kingwell
Producer - Richard Perry
Editor - Ross Casswell
Ride Film Director - Matty Lambert
Red Bull Producer - Jim Holmes
Photographer - Eisa Bakos
