CALLING launches Mental Health Awareness Week campaign, ‘Open Letters’ for client Self Space; sharing the stories of hundreds of individuals in a powerful move to tackle mental health stigma and capture a true picture of mental health in the UK. This is the first campaign to be launched from new London agency, launched in January by Rani Patel and Josh Tenser.
The agency commissioned real-life people to write an open letter about their mental health and state of mind. These candid expressions expose and capture without shame, the imperfect and beautiful nature of the human mind. One of hope and humanity. The ‘Open Letters’ are personal pieces submitted by individuals across the country, sharing their experiences with their mental health and feature as part of a collaboration with award-winning portrait photographer Charlie Clift. Each letter is part of a growing digital library, which will feature on billboards throughout Shoreditch and across Self Space’s London locations. ‘Open Letters’ is an opportunity to move past the idea that our mental health struggles should be hidden away and instead offers a moment of connection and validation, promoting the spirit of true openness.
This professional campaign titled 'Open Letters' was published in United Kingdom in May, 2023. It was created for the brand: Self Space, by ad agency: CALLING. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted 5 months ago.