Description
Burger King's "Open Late" campaign highlights the brand's commitment to serving delicious meals 24 hours a day. The campaign features heartfelt testimonials from food truck owners and street food vendors who rely on Burger King for a late-night meal after closing their own shops. As these hard-working individuals wrap up their day, they find comfort and satisfaction in knowing that Burger King is always there to provide a hot, tasty meal, no matter the hour. This campaign not only showcases Burger King's round-the-clock service but also pays tribute to the dedication of those in the food industry, reinforcing the message that everyone can count on Burger King, anytime they need.
This professional campaign titled 'Open Later' was published in Paraguay in June, 2024. It was created for the brand: Burger King, by ad agency: Garabato MullenLowe. This Ambient, Digital, and Film media campaign is related to the Food industry and contains 7 media assets. It was submitted 5 months ago by CEO: Mauricio Alfaro of Garabato MullenLowe.
Credits
Advertising Agency: Garabato MullenLowe
Production Company: La Filial
Creative General Director: Paloma Cella
Account Director: Carla Arza
Account Executive: Devora Bobadilla
Digital Director: Carlos Alcaraz, Marcos Benquique
Digital Team: Fabrizio Grassi, Isa Escurra, Paloma Ramos.