Open Late

Lomito vendors spend entire nights satisfying Asunción’s hunger, moving in a well-oiled nocturnal choreography that repeats itself every day. But when the sun rises and the grills are turned off—who feeds them?

Last year, we found out: they choose Burger King. And we showcased it through a graphic campaign that successfully made its way into the streets, the people, and popular culture—while also gaining recognition at several festivals.

That’s why this year, Garabato MullenLowe and Burger King Paraguay are committed to keeping it alive under the eye and lens of Ale Burset. More real, more raw, closer to the night—elevating what was already big into something enormous, with the potential to transcend borders and reach new markets across the region and the world.