Today PepsiCo has brought together the nation’s biggest crisp and tortilla chip brands Walkers and Doritos, together with tour operator easyJet holidays in a new campaign to celebrate the return of holiday getaways. Devised by UK agency of record, VCCP London, the playful campaign seeks to reignite the nation’s love for travel, by revealing the all too familiar quirks and behavioural changes holiday-makers indulge in only whilst abroad. The competition is one of the biggest multi-brand on-pack promotions for PepsiCo and will run across special holiday-themed packs of Walkers and Doritos.
The ‘Only On Holiday’ campaign champions the funny things Brits of all ages are guilty of doing. Research conducted by PepsiCo has revealed that nearly all Brits (91%) have a ‘holiday alter-ego’ and change their habits to things they’d never usually do at home. The creative playfully brings out stereotypical holiday behaviours such as pinching hotel toiletries, indulging in the all-inclusive hotel buffet, being more adventurous and losing all inhibitions on the dancefloor. ‘Only On Holiday’ seeks to target a vast cross section of society, specifically personifying the self-expressive holiday antics of the Gen Z audience via Doritos and the light-hearted holiday playfulness that family audiences of Walkers can resonate with.
This professional campaign titled 'Only On Holiday' was published in United Kingdom in March, 2022. It was created for the brand: Walkers plus Doritos and easyJet Holidays, by ad agency: VCCP London. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 2 years ago.