Only Matters How You Drive

Agency: Possible


An advertising campaign was created for the first ever online insurance agency in Russia – Mafin. In video there are no ad cliches, it focuses on being honest: Mafin doesn’t care who their clients are in their everyday lives – heavy metal fans, robbers or kindest grandpas. The most important is who they are when they are driving.

This professional campaign titled 'Only Matters How You Drive' was published in Russia in October, 2019. It was created for the brand: Mafin, by ad agency: Possible. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 4 years ago by Alexandra Kozachok.


Advertising Agency: Possible Moscow, Moscow, Russia
Cco: Vlad Sitnikov
Creative Director: Artem Filimonov
Head Of Strategy: Anna Topkova
Creative Team: Mikhail Sinelshchikov, Nicole Antonyan, Yuri Altufiev, Daria Rukoyatkina
Art Direction: Fedor Nozdrin, Igor Smirnov, Andrey Egorov-Orletinov
Motion Design: Andrey Geraskin, Tatiana Simonenko
Account Director: Anastasia Gorshkova
Account Manager: Angelina Vatlina
Producer: Liudmila Potapova
General Producer: Igor Sayfullin
Producer: Veronika Monogarova
Director: Evgeny Gozheyshy
Director Of Photography: Nikita Gorodnichenko
Art Director: Alexey Garikovich
Creative Director: Vladimir Lifanov
Designer: Evgenia Maksimova
Marketing Director: Victoria Alemanova
Head Of Marketing Communications: Ekaterina Usacheva
Creative Director: Artem Ionov
Composer: Aleksandr Butov

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