Description
Cycling is undergoing a HUGE boom during the C-19 crisis as lifestyles and modes of travel are changing. Dutch bike meets tech company VanMoof is at the forefront of this cycling revolution, but it's a challenge to launch a new product and physically get it in front of press, influencers and fans during lockdown.
To launch its new S3 and X3 series VanMoof worked with digital experience and design studio Resn to create an interactive launch event, virtually, combining audio, video, interactive real time 3D, commenting and live audience Q&A to create an all immersive experience.
Resulting in VanMoof’s most successful launch ever with 6000 viewer, 4440 orders 24 hours after launch - helping sales to go up by 20+ %.
This professional campaign titled 'Online Live Launch Event' was published in Netherlands in May, 2020. It was created for the brand: Vanmoof, by ad agency: Resn. This Digital medium campaign is related to the Personal Accessories and Sports industries and contains 1 media asset. It was submitted over 3 years ago.
Credits
Digital Experience and Design Studio: Resn
