Sécurité Routière invites French road users to continue with the behaviors of prudence and solidarity that they have so successfully adopted in the past two months during nation-wide lockdown. From May 11 road users will have to relearn how to share the road, find their reflexes, and some will have to discover a new mode of movement. At the wheel, you will have to detach yourself from your cell phone, which has become essential in the past two months. It will also be necessary, despite the joy of reunion, to be careful not to forget speed limits, vigilance and sobriety.
This professional campaign titled 'Speed of deconfinement' was published in France in May, 2020. It was created for the brand: Securite Routiere, by ad agencies: Babel, Madame Bovary, and Serviceplan. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Serviceplan, Babel, Madame Bovary
Advertiser Management: David Julliard, Laurence Derrien, Laurence Dudal, Laetitia Moch, Jean-Yves Mathurin
Agency Management: Eric Zajdermann, Pascal Couvry, Stéphane Perrot
Commercial Management: Jeanne Delbard, Anabelle Cornillon
Creative Directors: Daniel Perez, Pascal Couvry
Creatives: Aurélien Bigot, Benjamin Le Coz, Margot Hoffmann, Jean-Paul Gonçalves
TV Producers: Frank Willocq, Timothé Rosenberg / Trinity
Production: Etienne de Nanteuil / Octopus production
Media Agency: Carat / Dentsu Aegis Network
International Communications Officer Serviceplan Group: Lee Sharrock