The V&A

Creativity. It’s what makes us.

Agency: adam&eveDDB


Today, the V&A launches a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promotes the V&A’s permanent collection and encourages the public to explore the abundance of events and content both online and within the museum itself beyond the exhibitions.
The two-minute film directed by Georgia Hudson through Park Pictures tells the story of a mannequin encountering incredible art, design and performance inside the museum’s iconic South Kensington site; from fashion and jewelry to photography and sculpture, it’s the boundless creativity within the museum walls that brings our hero to life.

This professional campaign titled 'Creativity. It’s what makes us.' was published in United Kingdom in April, 2022. It was created for the brand: The V&A, by ad agency: adam&eveDDB. This Film medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: adam&eveDDB, UK
Chief Creative Officer: Richard Brim
Creative Director: Mark Shanley
Copywriter: Edward Usher
Art director: Xander Hart
Agency producer: Kreepa Naisbitt, Sally Patterson
Planning Director: Claire Strickett
Planner: Cristina Artiz
Project Manager: Sam McGeorge
CEO: Mat Goff
Managing Partner: Tom White
Account Director: Charlie Poole, Rob Jones, Alex Murray
Account Manager: Foula Schanche
Business Affairs: Layla Husted
Legal Counsel: Trine Odin
Media agency: PHD
Media planner: Lauren Port, Ellie Connett
Production company: Park Pictures
Executive Producer: Fran Thompson
Producer: Kelly Brown
Production Manager: Fred Deedes
Director: Georgia Hudson
D.O.P: Seamus McGarvey
Editing Company: Trim
Editor: Paul O’Reilly, Helena Teixeira
VFX Shoot Supervisor: Matt Shires, Will Robinson
VFX Lead Supervisor: Matt Shires
2D Artists: Matt Shires, Will Robinson
3D Artists: Bethan Williams, Guillaume Heussler, Federico Vanone, Sam Osborne, Mike
Post Production: Time Based Arts
VFX Producer: Sian Jenkins
Production Assistant: Angie Broomfield
Colourist: Lewis Crossfield
Audio Post Production: Neil Johnson
Audio Post Producer: Jai Durban
Music title: JOY
Music Supervisor/Licensing Manager: Connor Gaffe Williams
Composer: FredWave
Master controlled by: FredWave
100% published by: FredWave
Lead Choreographer: Max Cookward
Assistant Choreographer: Magnus Westwell
Lead Dancer: Max Cookward
Dancers: Tania Dimbelolo, Pierre Bardot, Emma Belabed, Iona McGuire

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