We've all entered someone's home and immediately thought "what the hell was he thinking while decorating this place?". With that in mind Mercado Libre, Latin-america's biggest e-commerce and Amazon's competition, decided to leave behind the always-safe-road of showing beautiful homes and furniture to promote their site, but instead shake people up with a 3D construction of the common ugly truth that lies inside our homes and we don't want to see, or even worse, love to see!
This professional campaign titled 'Home Deserves Better' was published in Colombia in June, 2019. It was created for the brand: Mercado Libre, by ad agency: BBDO. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 3 years ago.
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Director: Diego Tovar
Art Director: Sergio Ortega
Art Director: Sergio Cuellar
Copywriter: Diego Tovar
Copywriter: Carlos Ortiz