Krispy Kreme

One sweet barcode

Agency: Baldwin&


Use this scannable barcode at your nearest Krispy Kreme on 12-12-15. Free doughnuts await.
An in-store Krispy Kreme glazing machine was customized so that the glaze drips out in a barcode. It was filmed in action, with the just-glazed doughnuts rolling out, and that video, on your smartphone, is a scannable coupon. On 12-12-15 it gets you a second one-dozen box of doughnuts, free with first dozen purchased.

This professional campaign titled 'One sweet barcode' was published in United States in December, 2015. It was created for the brand: Krispy Kreme, by ad agency: Baldwin&. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising Agency: Baldwin&, Raleigh, USA
Creative Director: David Baldwin
Creative Director: Bob Ranew
Art Director: Jimmie Blount
Copywriter: Britton Upchurch
Digital Media Strategist: Holly Sigler
Production Co. / Post: Remedy
Director / D.P.: Josh Sliffe
AD / Producer: Austin Simmons
AD: Ali Petre


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