We modified WhatsApp’s API to convert its status into a running ticker and profile pics into GIFs! From the revamped logo to the new menu to the exclusive offers, everything was showcased on this ticker. Through Facebook, Twitter and other collaterals, users were asked to add our number, look us up on WhatsApp and take a screenshot of an offer in order to avail it.
This professional campaign titled 'Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp' was published in India in December, 2015. It was created for the brand: Cafe TC, by ad agency: Dentsu. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 7 years ago.
Advertising Agency: Dentsu Webchutney, New Delhi, India
Chief Creative Technologist: Gurbaksh Singh
Copy Supervisor: Nitin Jain
Copywriter: Akshay Anand
Senior UI Designer: Govind Singh
Video Production: Akshay Raheja
Additional Advertising Agencys: Hemant Kumar, Moosa Khan