Krispy Kreme

The effect is real

Agency: Baldwin&


Hidden inside a Krispy Kreme box, two cameras catch candid, unscripted reactions as the sweet boxes are carried on elevators, taken to a yoga class, a kids’ ballet studio, a football tailgate party, various corporate offices, carried on a train, and just walked down the street on a hand truck. There is no dialogue (other than one kid’s triumphant “yesss!”), and the video includes no offers or promotions, nor does it feature any special or seasonal doughnuts.

This professional campaign titled 'The effect is real' was published in United States in October, 2016. It was created for the brand: Krispy Kreme, by ad agency: Baldwin&. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Baldwin&, Raleigh, USA
Creative Director / Art Director / Director: Dino Valentini
Creative Director / Copywriter: Lisa Shimotakahara
Executive Creative Directors: David Baldwin, Bob Ranew
Editor: Lisa Olshanski
Agency Producer: Liz Stovall
Director Account Management: Jerry Bodrie
Account Director: Grace Tarrant
Media Director: David Dykes
Digital Media Strategist: Holly Sigler
Production Co. / Post: Also
Director of Photography: Harvey Robinson
Sound: Acoustech
Engineer: Gopal Swamy
Production Coordinator: Olivia Griego Martin
Music: Tumbleweed Wanderers

Norrlands Guld ...


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