Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage.
This professional campaign titled 'One photo a day in the worst year of my life' was published in Serbia in March, 2013. It was created for the brand: B92 Fund, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 9 years ago.
Case Study video: http://www.youtube.com/watch?v=8FvvJCLgfn8
Advertising Agency: Saatchi & Saatchi, Belgrade, Serbia
Executive Creative Director: Veljko Golubovic
Creative Director: Zarko Veljkovic
Associate Creative Director: Dragana Petkovic
Managing Director: Sonja Milovic
Account Manager: Zorica Marjanovic
Agency Producer: Ivan Zornic
Designer: Ana Cvetkovic
Planner: Tatjana Milnovic