Capital One

One Good Thing

Agencies: the7stars Fold7


This month, Capital One UK has launched its new and innovative digital OOH campaign, and 60” TVC. This follows the initial launch in August of its new ‘One’ visual hero and ‘One Good Thing’ concept devised by Fold7, with planning and buying by the7stars.

Capital One UK believes the way to effect real change for the better is to focus on tangible outcomes “one small, good thing at a time”. Delivering on its commitment, the campaign brings to life how the credit card provider fulfils the day-to-day needs of customers, which helps their lives through small, thoughtful actions that highlight the care and consideration the company invests in to make credit a better experience.

In a first for the brand, a ‘One Good Thing Newsroom’ has been created, using dynamic digital OOH 6-sheets to highlight good news in a wider news landscape of negative headlines. The creative will change and be updated in near real-time, responding to news, weather, pop culture and more in an attempt to bring some national cheer.

A 60” film runs alongside the OOH, highlighting the small and delightful ways in which Capital One help their customers. the7stars is leading the media strategy, which includes BVOD, Cinema, Social and Audio. Dynamic OOH is activated through technology.

This professional campaign titled 'One Good Thing' was published in United Kingdom in October, 2022. It was created for the brand: Capital One, by ad agencies: Fold7 and the7stars. This OOH Outdoor medium campaign is related to the Finance industry and contains 9 media assets. It was submitted over 1 year ago.


Founder & CCO: Ryan Newey
Managing Director: James Joice
Creative Director: Verity Fine Hosken
Creative: Verity Fine Hosken / Kiran Strickland

Business Director: Rachel Clapp
Senior Account Manager: Charlotte Fitzpatrick

Head of Production: Michelle Hickey
Senior TV Producer: Catharine Griffiths
Production Assistant: Izy Brand

Strategy Partner: Yelena Gaufman
Strategy Director: Lizzie Haycocks

Senior Graphic Designer: Alex Gill
Head of Creative Services: Maggie Roberts
Mid-Weight Project Manager: Sam Tranter

Media Planner: Joe Pratt
Digital Lead: Max Gold

Capital One:
Chief Experience Officer: Katy Lomax
Head of Brand: Andy Clayton
Brand Marketing Executive: Jessica Cooper
Brand Marketing Executive: Thomas Shaw-Mellors


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