The Läkerol brand slogan – Makes people talk – has been around since 1993 and the brand has been internationally celebrated for its comedic commercials over the years. In a new Nordic campaign made by BBDO Nordics, they have taken a stab at the beloved and iconic Hollywood power speeches.
In a new take at the long-lasting concept, the brand use everyday life problems – like when your friends just want to sit in on a Friday night – and place them in a pop-cultural context; the iconic power speeches from the world of Hollywood.
This professional campaign titled 'Makes people talk' was published in Denmark, Norway, and Sweden in October, 2022. It was created for the brand: Lakerol, by ad agency: BBDO Nordics. This Film medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted over 1 year ago.
Advertising Agency: BBDO Nordics, Stockholm, Sweden
Production company: Business Club Royale, Gothenburg, Sweden
Creative Director: Markus Bjurman
Art Director: Isaac Bonnier
Copywriter: Rasmus Tsardakas Renhuldt
Business Director: Eddie Hernandez
Client Manager: Åsa von Yxkull
Director: Gustav Sundström / Business Club Royale
Executive Producer: Siamand Masoodian / Business Club Royale
Strategist: Christian Godden
Graphic designer: Satany Doughouz
Graphic designer: Susanne Åström
Agency Producer: Josephine Lundquist / House Agency
Global Marketing Director: Katrine Bjerg Lauritzen / Cloetta
Global Media and Advertising Director: Suvi Numminen / Cloetta
Global Brand Manager: Elin Johansson / Cloetta