Power Your World

Agency: Innocean Berlin


With Hyundai’s large range of innovation, the brand places itself in the forefront of an electric and technological revolution. Together with Innocean Berlin and renowned director duo Dorian and Daniel, the Korean car maker created its largest European campaign to date, proving that Hyundai does not only take people from A to B, but also from today to tomorrow.

Four 30-second ads, accompanied by an overarching brand film, are showcasing Hyundai’s most impactful innovations. From Car of the Year IONIQ 5 to robot SPOT, Urban Air Mobility and robotaxis. From the new IONIQ 6 to XCIENT Fuel Cell trucks and a Hydrogen City concept. The brand demonstrates how progress comes in many shapes and forms. With some innovations from today, and some for tomorrow, they all have the purpose to power people’s worlds.

This professional campaign titled 'Power Your World' was published in Germany in October, 2022. It was created for the brand: Hyundai, by ad agency: Innocean Berlin. This Integrated medium campaign is related to the Automotive industry and contains 5 media assets. It was submitted over 1 year ago.


Client: Hyundai Motor Europe
CMO: Andreas-Christoph Hofmann
Director Marketing: Laura Rathai
Head of Brand Strategy & Campaign: Andrea Razeto
Brand Communication Strategy Manager: Hyang A Kim
Brand & Campaign Digitalisation Manager: Alexander Biglands 

Agency: Innocean Berlin
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Director Art: Shelley Lui
Associate Creative Director Copy: Wojtek Kowalik
Creative Director: Igor Karpalov
Senior Art Director: Saymon Souza
Copywriter: António Neto
Art Director: Gonçalo Martinho
Junior Art Director: Elena Marin
Junior Copywriter: Clara von Heintze
Copywriter Intern: Divya Mirlay
Chief Operating Officer: Jonathan Hill
Business Director: Björn Wilke
Senior Account Director: Sven Kuebler
Senior Account Manager: Leonie Knorr
Junior Account Manager: Ipek Temel
Account Manager Digital: Ichraq Sabbani
Account Manager Digital: Sheena Rajgarhia
Digital Account Mgr. Trainee: Ismail Cobanoglu
Head of Production: Fabian Barz
Senior Producer: Juergen Joppen
Senior Art Buyer: Kamila Koelling
Creative Service Manager: Ian MacDonald
European Strategy Director: Sophia Goerner
Planning Director: Anna Nowak-Otto
Senior Digital Strategist: Serena Merletti
Strategist: Ilaria Traverso

Film Production Company: Zauberberg Productions GmbH, Berlin
Directors: Dorian & Daniel (Dorian Lebherz, Daniel Titz)
DOP: Christophe Collette
2nd Unit DOP: Pascal Remond
Executive Producer: Frederik Poppenk
Producer: Ulrich Kreis
Production Assitant: Britta Liesen / Natalia Ciborowska
Editing: Zauberberg Productions GmbH, Berlin
Producer: Nina Icks
Editor: Benjamin Entrup, Simon Klinkertz, Sebastian Stoffels
Production Designer: Rodo Siffredi
Styling/Wardrobe: Monica Zafra
Make-Up / Hair: Pati Abril
Casting: DeeBeePhunky (all Europe) & SurFilm (Barcelona)

Post-Production: Zauberberg Productions GmbH, Berlin
Producer: Nina Icks
VFX / CGI: pEpic
VFX Producer: Lion Graf (bEpic)
On Set VFX Supervisor: Jan Huebel (bEpic)

Music: 5 different tracks (Brand, Lights, Waves, Crybaby, Grandpa) by 2WEI Music GmbH
Sound Studio: KRAATZ Studio GmbH
Sound Engineer: Stefan Kraatz

Photographer: Dave Hill
Photo Production Company: Sonda Productions S.L.
Photo Post-Production: Recom GmbH & Co. KG


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