One-drop bottle

Agency: TBWA


Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp. Introducing the first ever Pril One-Drop Bottle. An exact replica of the Pril bottle reduced to the size of a thumbnail. The One-Drop Bottle is not intended for mass production but for promotional purposes only, and it is currently being sampled in supermarkets.

This professional campaign titled 'One-drop bottle' was published in United Arab Emirates in May, 2016. It was created for the brand: Pril, by ad agency: TBWA. This Direct medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 8 years ago.


Advertising Agency: TBWA\RAAD, Dubai, UAE
Chief Creative Officer: Walid Kanaan
Creative Directors: Manuel Bordé, Joelle Zgheib
Art Director: Gabriel Gama
Copywriter: Guilherme Grossi
Art Direction support: Dany Njeim
Head of Accounts: Joe Laham
Account Lead: Ola Ibrahim
Account Executive: Ruba Moadad
Production: Capital D / Montage


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