Hidden car crash wine label

Agency: Leo Burnett


Traditionally, restaurant visitors perceive wine as a light drink. It seems that you can easily drive a car after a glass or two with your dinner. However, such behaviour leads to road accidents. We conducted a unique social experiment in ‘Jean-Jacques’ restaurants, with a bottle of wine as the centrepiece. Unusual bottle of wine.

This professional campaign titled 'Hidden car crash wine label' was published in Russia in May, 2016. It was created for the brand: Uber, by ad agency: Leo Burnett. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 8 years ago.


Advertising Agency: Leo Burnett, Moscow, Russia


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