Description
Pringles is bringing back its iconic 90s "Once You Pop" campaign, now reimagined for a new generation: “Once You Pop, The Pop Don’t Stop."
The campaign, created by Pringles' agency of record FCB New York, kicks off with new creative showing the unexpected fun that happens when you pop open a can of Pringles.
The campaign evolution is designed to reach Gen Z snackers while inspiring longtime Pringles fans to reconnect with one of their favorite snacks. The return of “Once You Pop” is backed by decades of brand equity: 69% of consumers surveyed are still familiar with the “Once You Pop” tagline and 51% remember it in association with Pringles.
The creative taps into that equity and 'unhinged' humor that mirrors today’s internet culture, wrapped in the playful tone that Pringles® has always embodied. In the :30 launch spot, "Duck King," a young man creates "duck lips" out of Pringles crisps, causing real ducks to anoint him as their leader.
Directed by Thomas Ormonde, the campaign will air nationwide on TV and social platforms.
Mauricio Jenkins, U.S. Head of Marketing for Pringles: “We’re bringing back one of the most iconic taglines in pop culture—‘Once You Pop, The Fun Don’t Stop’—with a fresh twist for today’s audience. It’s packed with the kind of humor and energy Gen Z loves, staying true to our flavor forward roots, while giving a playful nod to those who remember the original."
Dan Kelly, Executive Creative Director, FCB New York: “Pringles is one of the most unique snack brands out there. It’s functional, yet playful. So, as we dove into the creative, we aimed to find the fun in the functional. To take something true about Pringles and then take it to an unhinged place that mirrors Gen Z's feed. There’s so much to explore with this brand and this iconic tagline, and we can’t wait to continue to build this world where the 'pop-sibilities' are endless.”
This professional campaign titled 'Once You Pop, The Pop Don’t Stop' was published in United States in October, 2025. It was created for the brand: Pringles, by ad agency: FCB New York. This Film medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 10 days ago.
Credits
BRAND: Pringles (US)
CAMPAIGN: 2025 Equity Campaign
CHANNELS: TVC, CTV, OLV, Social, DTC
LAUNCH DATE: 10/27/2025
CREATIVE AGENCY: FCB New York
Chief Creative Officer: Michael Aimette
EVP, Executive Creative Director: Dan Kelly
Creative Director: Jim Robbins
Creative Director: Dan Greener
Sr. Art Director: Kelly Scollard
Sr. Copywriter: Taylor Osborn
SVP, Head of Brand Experience: Ben Nilsen
VP, Group Director, Brand Experience: Rachelle Avila
SVP, Head of Production & Content: Nick Williams
Sr. Producer: Meg Volk
Director of Business Affairs: Cindy Hoffman
Business Affairs Manager: Juan Figueroa
Sr. Talent Manager: Jewel Chandler
Talent Manager: Terence Enright
Associate Business Affairs Manager: Anida Djokovic
EVP, Group Account Director: Drew Halpern
VP, Account Director: Yurie Park
Account Supervisor: Kathryn Pappageorge
Account Executive: Nick Hayman
Sr. Project Manager: Kelly Colmenares
Director, Corporate Communications: Sarah Corbin
Chief Strategy Officer: Todd Sussman
SVP, Group Strategy Director: Nayantara Mukherji
Strategy Director: Robbie Felder
Sr. Strategist: Sandy Li
BRAND: Pringles, a Kellanova Brand
GM, Salty Snacks: Lyndsay Rogers
VP, Marketing, Salty Snacks: Sarah Reinecke
Sr. Director, Brand Marketing, Pringles: Mauricio Jenkins
Sr. Director, Full Funnel Marketing, Salty Snacks: Diane Sayler
Sr. Director, Cultural and Inclusive Marketing & Promotions: Chelsea Jenkins
Sr. Brand Manager, Pringles: Katie Song
Sr. Associate Brand Manager, Pringles: Stephanie Herwatt
Sr. Marketing Manager, Full Funnel Marketing, Salty Snacks: Derrick Brown
Sr. Manager, Insights & Analytics: Taylor Spaeth
EARNED / SOCIAL / INFLUENCER AGENCY: Weber Shandwick
EVP, Client Experience: Kristin Petersen
EVP, Client Experience: Caroline Lainio
Group Creative Director: Allyson Hoar
Group Creative Director: Ken Cellak
Associate Creative Director: Nick Drew
VP, Strategic Planning: Evan Oei
VP, Client Experience: Laura Nedbal
Account Director, Client Experience: Jenny Dickman
Associate, Client Experience: Nancy Serafin
SVP, Influencer Strategy: Kaitie Ries
SVP, Influencer Strategy: Samantha Cannon
Senior Manager, Influencer: Grace Huguelet
Senior Manager, Influencer: Bailey Ogalla
Associate, Influencer: Emma Dahman
SVP, Social Strategy: Megan Marquez
VP, Social Strategy: Laura Good
Senior Manager, Social: Anna Soane
SVP, Earned Media Strategy: Clair Casey
Senior Manager, Earned Media: Kara Dempsey
Manager, Earned Media: Shae Feldman
Senior Editor/Photographer: Abbey Eagles
Senior Art Director: Nikki Méndez
Senior Art Director: Tess Kelley
Art Director: Yasmine Nur
Copywriter, Social: Harrison Hayes
Art Director, Social: Danielle Hurley
Senior Vice President, Integrated Production: Maureen Lynch
Project Director: Katie Dixon
MULTICULTURAL CREATIVE: Cien+
VP, Business Transformation: Hermann Stelling
Account Director: Sara Piñeda
Account Supervisor: Alejandra Montañez
Project Manager: Juanita Restrepo
VP, Strategic Solutions: Orlando Rivera
Strategic Planner: Robyn Archer
Creative Director: Margarita Acosta
VP, Creative Experiences: Alejandro Bermudez
Senior Bilingual Copywriter: Ricardo Cañedo
MEDIA AGENCY: Starcom
SVP, Director, Strategy: Amanda Dagbo
VP, Director, Strategy: Erica Gray
Director, Strategy: Lauren Scott
Supervisor, Strategy: Nick Clark
Director, Planning & Strategy: Michele Park
Supervisor, Media Planning and Strategy: Shannon Healy
RETAIL/SHOPPER: Momentum
VP, Account Director, Business Leadership: AnnMarie Hardoby
Account Director, Business Leadership: Alex Halama
Associate, Business Leadership: Natalie Tuttle
Associate Creative Director: Kyle Gunby
Creative Director: Josh Thies
PRODUCTION: ProdCo
Director: Thomas Ormonde
Founding Partner: Zico Judge
Managing Director: Emma Wilcockson
Executive Producer: Patrick Wood
Head of Production: Yvonne Ortiz
Producer: Max Brook
Associate Producer: Sophie Laine Floyd
Director of Photography: Phedon Papamichael
PRODUCTION SERVICE: Icon Films
MD/CEO Icon Sofia: Emil Rangelov
Service Producer: Deyan Dobrev
Production Manager: Yuliyana Chalakova
EDITORIAL COMPANY: MackCut
Editor: Ian MacKenzie
Assistant Editor: Zach Gentry
Executive Producer: Gina Pagano
Producer: Kayla Robinson
POST PRODUCTION COMPANY: Parliament
VFX Shoot Supervisor & VFX Lead: James Mulholland
VFX Lead: Siro Valente
Creative: Andrew Boccio
Creative: Dan Fine
Creative: Herman Fernandes
Production: Colin Blaney Young
Production: Kamilla Kulieva
Production: Krystle Timm
COLOR: Rare Medium
Colorist: Mikey Rossiter
Color EP: Heath Raymond
Color Producer: Nubia Lima
SOUND DESIGN & MIX: Post Human
Chief Engineer: Sloan Alexander
Post Producer: Rob Suchecki
