Binge eating is the most common eating disorder worldwide affecting 3 times more people than anorexia and bulimia combined. In the Netflix age, people tend to snack while watching TV thus being less aware of how much they’re eating. People only realise how much they’ve eaten once the box is empty. Pringles has long been associated with the idea of ‘Once you pop, you cannot stop.’ But now, it is time to change the conversation. We make every 10th chip in the tin red in colour so as to help people become more mindful of their eating habits.
This student campaign titled 'Once You Pop Know When To Stop' was published in India in April, 2019. It was created for the brand: Pringles, by ad school: Miami Ad School. This Experiential medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia