Description
Onam is the biggest festival of the year in Kerala. The purpose of the festival is to commemorate the mythical King Mahabali, celebrate the end of the monsoon season, and welcome the harvest. Traditionally, the races are conducted during the harvest season and are often associated with the Onam festival.
To integrate the brand with the festival, we used Naselin Nasal Spray as the shape of the boat by joining two bottles from the base. The boat races are all about enjoyment, and most importantly about teamwork. Just like that Naselin is shown as the boat that wins the race against Cold & Congestion.
This professional campaign titled 'Onam Festive Campaign' was published in India in September, 2022. It was created for the brand: CIPLA Health, by ad agency: Auburn Digital Solutions. This Content, Design, and Digital media campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Advertising Agency: Auburn Digital Solutions
Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
Concept: Yashodeep Kulkarni
Copywriter: Faaiza Khan
Designer: Viraj Parkar
Video Editor: Prasad Dabholkar
