CIPLA Health

Teachers' Day Campaign

Agency: Auburn Digital Solutions


Teachers' Day is observed in India on September 5 to commemorate the birth anniversary of Dr. Sarvepalli Radhakrishnan.

In India, teachers are called 'Guru' and given the status of God because of the knowledge & support they provide & thus the day is celebrated all across the country.

Indian students are taught "Savdhaan" which means ' attention' & "Vishram" which means 'stand at ease' to inculcate discipline among them by the Physical Training teachers.

The copy communicates the same by integrating Cofsils by saying

"Kharash se Savdhaan" - Pay attention to Sore Throat.

"Cofsils se Vishram" - Stay at ease with Cofsils.

The words are placed in a way that they catch the attention of the viewers instantly & create relatability among the audience.

This professional campaign titled 'Teachers' Day Campaign' was published in India in September, 2022. It was created for the brand: CIPLA Health, by ad agency: Auburn Digital Solutions. This Content and Digital media campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted 9 months ago.


Advertising Agency: Auburn Digital Solutions

Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
Concept: Karishma Manvi
Copywriter: Bhakti Jogadia
Designer: Viraj Parkar


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