Description
Teachers' Day is observed in India on September 5 to commemorate the birth anniversary of Dr. Sarvepalli Radhakrishnan.
In India, teachers are called 'Guru' and given the status of God because of the knowledge & support they provide & thus the day is celebrated all across the country.
Indian students are taught "Savdhaan" which means ' attention' & "Vishram" which means 'stand at ease' to inculcate discipline among them by the Physical Training teachers.
The copy communicates the same by integrating Cofsils by saying
"Kharash se Savdhaan" - Pay attention to Sore Throat.
"Cofsils se Vishram" - Stay at ease with Cofsils.
The words are placed in a way that they catch the attention of the viewers instantly & create relatability among the audience.
This professional campaign titled 'Teachers' Day Campaign' was published in India in September, 2022. It was created for the brand: CIPLA Health, by ad agency: Auburn Digital Solutions. This Content and Digital media campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Advertising Agency: Auburn Digital Solutions
Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
Concept: Karishma Manvi
Copywriter: Bhakti Jogadia
Designer: Viraj Parkar
