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BMW Motorrad

On Time. Everytime / BMW G310 GS

Agency: MullenLowe Group

Description

The 2020 Inrix Global Traffic Scorecard reveals that drivers in Bogotá lose 133 hours a year due to congestion, making the Colombian city ranks as one of the most congested city in the world. That’s why motorcycles had become a good alternative to avoid city jams and the BMW G310 GS, with its abilities on and off-road, is the best bike for this purpose... and we wanted to show it in the same way that traffic is shown nowadays.

This professional campaign titled 'On Time. Everytime / BMW G310 GS ' was published in Colombia in March, 2022. It was created for the brand: BMW Motorrad, by ad agency: MullenLowe Group. This Print medium campaign is related to the Automotive and Transport industries and contains 3 media assets. It was submitted about 2 months ago by Art Director: Diego Alejandro Farfán Martínez of Beat MullenLowe SSP3 .

Credits

Advertising Agency: Beat MullenLowe, Bogotá, Colombia
Creative Director: Duvan Villegas
Art Director: Diego A Martínez / Mayra Meneses
Copywriter: Omar Arango / Monica Zapata

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