Brand Humanization

Agency: BSocial Egypt


The world is heading to brand humanization. So, we took advantage of
Ramadan month and used the brand's main characters and gave them the spirit of Egyptian actors from famous Egyptian series scenes. That created the integration of culture between the brand and the audiences.

This professional campaign titled 'Brand Humanization ' was published in Egypt in April, 2022. It was created for the brand: Familia, by ad agency: BSocial Egypt. This Content and Design media campaign is related to the Household Products industry and contains 2 media assets. It was submitted almost 2 years ago by Sr. Creative Copywriter: Mostafa Abd El-Hai of BSocial Egypt.


Advertising Agency: BSocial Egypt
Art Director: Mohamed Hassan
Sr. Copywriter: Mostafa Abd El-Hai
Account Manager: Seham El-Saeed

VOX Cinemas


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