Heathrow launches its festive campaign for 2023 bearing the seasonal message that the most special festive memories are those made with loved ones - and often when departing or arriving at the UK’s largest airport.
The campaign looks to avoid the traditional Christmas cliches by focusing on intimate moments between travellers departing on their festive journeys and the memories they go on to make.
The integrated campaign, created by St Luke’s, showcases the airport’s departure experience through three heart-warming, human stories, each focusing on a different group of travellers.
The three films were shot on location in Terminal 5, which remained open during filming.
In the first ad, “Love”, a young couple is inspired to look forward to future holidays together after seeing another older couple at the airport. Both actor couples featured in this film are also couples in real-life, packing a genuinely authentic emotional punch.
The second ad, titled “Arrival”, centres around a multi-generational family about to take a trip to New Delhi. Amidst the hubbub of the family sharing a pre-fight meal at Gordon Ramsay’s Plane Food, a photo triggers a memory of a similar trip they took seven years ago. As they look back on this moment together, some exciting news from the young couple gives them all something to look forward to.
The third film, “Keepsake”, focuses on a father and daughter as they share a heartfelt moment reminiscing about their dearly departed loved one. The young woman gets upset, until her father passes her a handkerchief that had belonged to granddad - to which she reveals she’s already wearing his lucky coin around her neck on a necklace chain. They raise a toast: “Grandad - always with us”. This film was shot in the world-exclusive Fortnum & Mason bar at T5.
Each film has a touching twist and ends with the tagline “Heathrow. The best memories start here”. The films were directed by Ed Morris through RiffRaff Films.
The campaign will run for two months across TV, VOD, cinema, DOOH, OOH and social media in the UK, including OOH TV in Spitalfields Market and Lakeside Shopping Centre, from 6 November.
This professional campaign titled 'On-This-Day' was published in United Kingdom in November, 2023. It was created for the brand: Heathrow Airport, by ad agency: St Luke’s. This Film and Integrated media campaign is related to the Travel and Tourism industry and contains 3 media assets. It was submitted 25 days ago.
Client: Meenal Varsani – Head of Marketing & Customer Engagement
Nicola Smith – Senior Brand & Marketing Manager
Nathan Charles - Marketing Campaign Manager
Vicki Lewis - Marketing Campaign Manager
Campaign title: “On-this-day” Festive Campaign
Tagline: Heathrow. The Best Memories Start Here
Agency & Production Credits
Creative Agency: St Luke’s
Joint Chief Creative Officer: Rich Denney
Creatives: Phillip Meyler & Darren Keff
Agency Producer: Chloe London
Chief Strategy Officer: Dan Hulse
Strategy Director: Elly Fenlon
Business Director: Leanne Silman
Account Director: Charlotte Crawley
Account Executive: Suzanne Stewart
Creative Producer: Christine Sibthorp
Head of Design: Pete Mould
Studio Manager: Anna Leapman
Production Company: Riff Raff Films
Director: Ed Morris
Director of Photography: Ivan Bird
Executive Producer: Tracey Cooper
Producer: Swifty Hanrahan
Production Manager: Frank Hanrahan
Production Assistant: Sarah Graley
1st AD: Benji Edwards
Make up: Bev Pond-Jones
Costume Designer: Lucy Hagan
Editor: Charlie Von Rotberg, Stitch
Post-production/VFX/Grade: The Post Arm
VFX Producer: Sarah Antrobus
Online: Tony Lawrence, Simon Hall
Colourist: Seamus O’Kane
Music production: Soundtree Music
Music track: Pluck
Audio post-production: Ben Leeves, Jungle Studios
Print/Out of Home
Photographer: Dan Ross
Photographer's assistant: Stuart Harper
Retouching: Alex Murray, Alan Murray
Media Planning & Buying: Wavemaker