Description
Coca-Cola Australia has launched a new look for Sydney’s iconic Kings Cross Coke sign, which represents the simple joy of connection.
Building on Coca-Cola’s ‘Meet Me at the Coke Sign’ campaign, which invited people to share their stories of meeting at the sign, this new work celebrates the human connections that unfold there every day.
Shot by renowned street photographer Sam Ferris, the hero image shows a quiet moment between two people beneath the iconic Coke Sign. Sam has documented the area and its community for over a decade, the image reflects the energy and character of the area, capturing moments designed to feel familiar and engaging.
Titled ‘On the Steps’, the image was created by WPP Open X, led by Ogilvy Australia and supported by Hogarth.
This professional campaign titled 'On the Steps' was published in Australia in December, 2025. It was created for the brand: Coca-Cola, by ad agencies: Hogarth Worldwide, Ogilvy Australia, and WPP. This OOH Outdoor medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted about 14 hours ago.
Credits
Agency: WPP Open X led by Ogilvy Australia
Production: Hogarth
Photographer: Sam Ferris
