Trailer
Trailer
Trailer
Description
Ross is launching On My Way, an original documentary series following two emerging musicians on separate road trips, with Grammy-nominated artist Khalid joining them at pivotal moments along the way.
Created with McKinney and production partner CYLNDR Studios, the series follows Ian Cobiella and Bryce Fleming at turning points in their lives. Ian is considering switching from Computer Science to Music Composition, while Bryce has just graduated and is beginning her career as an artist. Each hits the road with an original song in progress and a destination ahead. Along the way, Khalid steps in at just the right moment, not as a celebrity cameo, but as an artist who understands the nerves, doubt and persistence that come with trying to make it.
That’s the heart of On My Way: before the breakthrough, there’s the road. The series captures the part we don’t usually see, when emerging artists are still figuring out what comes next. Khalid meets Ian and Bryce in that moment, offering perspective from someone who knows what it takes. By the end of each journey, an original song comes to life.
For Ross, On My Way brings a new perspective, meeting Gen Z through something already central to their lives: music. Created with McKinney, the series moves beyond traditional advertising with 3 to 4 minute documentary style episodes about two young artists whose resourcefulness embodies everything Ross stands for today.
The work continues beyond the series, with Ian and Bryce’s original songs released as full tracks available for streaming at launch.
On My Way began rolling out with teasers beginning August 24 through OOH placements on college campuses across the country, followed by three trailers and full-length episodes beginning August 31 across Ross social channels including TikTok, Instagram, and YouTube.
This professional campaign titled 'On My Way ' was published in United States in September, 2026. It was created for the brand: Ross, by ad agencies: Cylndr and McKinney. This Film medium campaign is related to the Retail Services industry and contains no media assets. It was submitted less than a minute ago.
Credits
Production Companies: CYLNDR Studios and Hoff Studios
Director: Sam & David Cutler-Kreutz
Hoff Studios
Executive Producer: Laura Lucchetti
Executive Producer: Brian Hoff
EIC: Evelina Iaconis
Line Producer: Stella Psomias
Office PA: Chloe Roman
APOC: Alex Rusinko
Supervising Producer: Felipe Guilhermino
Associate Producer: Lucia Caldera
Production Office Assistant: Tatiana Romao
Production Coordinator: Amanda Price
Production Assistant: Daniel Gomez
Production Assistant: Edith Mejia
Production Assistant: Paulo Araujo
Production Assistant: Jessica Dowdeswell
Production Assistant: Rene Alvarez
Production Assistant: Tatiana Samano
1st AD: Alex Morsanutto
Director of Photography: Bradley Virshup
B Cam Op: Andrew Fronczak
1st Assistant Camera: Harrison Wayne
1st Assistant Camera: Jeff Vanderpool
2nd AC/Media Manager: Guilherme Freitas
Video Assist: Tesharra Hill
Gaffer: Donald Nam
Key Grip: Jacob Bailey
Best Electric: Kyle Thor
Production Designer: Helen Morales
Art Assistant: Justin Aragon
Set Dresser: Taylor Venegas
Audio Supervisor: Evan Millard
Audio Assistant: Sam Donalds
HMU: Caitlin Wromski
Costume Designer: Rachel Thorson
Wardrobe Assistant: Lisa Parker
Talent Wrangler: Faye Viviana
Talent Wrangler: Chris Davenport
Drone Operator: Lea Mende
Catering: Camille's Catering
Cast
Self: Ian Cobiella
Self: Jackson Van Gorp
Self: Bryce Flemming
Self: Gael Saldana
Ian's Mom: Maritza Lazcano
Ian's Band
Jackson Van Gorp
Jonah Matos
Nate Van Fleet
David Spitzfaden
Tim Sonnefeld (BG)
SAG Signatory Co-Producer: CMC Forecast INC.
Production Manager: Daniela Buchholz
On Set Manager: Timothy Beverly
On Set Manager: Christopher Gonzales
Post Production
Work Editorial
Editor: Sebastian Zotoff
Associate Producer: Mia Cucufate
Assistant Editor: Nickolas Krueger
Spotter Post
Executive Producer: Bill Reilly
Colorist: Matt Schwab
Assistant Editor: Renee Schwartz
Honeymix
Executive Producer: Mary Tomasiewicz
Audio Engineer: Eric Thompson
The Company Watch
CYLNDR Studios
Managing Director: Sylvain Tron
Executive Director of Production: Kara O'Halloran
Director of Production: Pierre Roache
Director of FilmCraft: Michael Bucchino
Executive Producer: Mark Olson
Producer: Natty Cabral
Producer: Kelsey Brunner
Producer: Tracy Ip
Sr. Business Affairs Manager: Delores Martin
Creative Agency: McKinney
Co-Chief Creative Officer: Omid Amidi
Co-Chief Creative Officer: Lyle Yetman
Associate Creative Director: Francisca Delbasto
Associate Creative Director: Meritxell Ruiz
Group Client Director: Meredith Meyer
Account Director: Michael Torre
Editorial: Ross
CEO: Jim Conroy
Sr. Creative Manager: Sunday Perez
VP, Marketing: Michelle Barth
SVP Creative Director: Isha Nicole
