Description
In Formula 1, being the fastest gives you the win, but being everyone else’s goal makes you the star. From an aerial view, the safety "Halo" on every car hides a secret: it perfectly traces the shape of the most iconic three-pointed star in F1.
Inspired by this visual parallel, we turned safety into the epicenter of our campaign for Mercedes-AMG:
THE STAR EVERYONE WANTS TO CATCH.
This professional campaign titled 'THE STAR F1' was published in Peru in September, 2026. It was created for the brand: Mercedes-Benz, by ad agency: Mood. This Digital, Print, and Static Images media campaign is related to the Automotive and Personal Transportation and Sports industries and contains 3 media assets. It was submitted about 1 hour ago by Creative Director: Lato La Torre of Mood Peru.
Credits
Client: Divemotor
Brand: Mercedes-Benz
Agency: Mood | Agencia Creativa Digital
Account Director: Lizbeth Gutierrez
Chief Creative Officer: Alejandro “Lato” La Torre
Art Director: César Wakabayashi
Copywriter: Juan Pedro Sanjinez “Yeipi”
Graphic Designer: Diego Morán
Account Director: Lizbeth Gutierrez
Account Executive: Brigitt Gonzales
