Description
Ross Dress for Less just revealed its back-to-school 2026 campaign, created by McKinney. The :90 spot, “Summer’s Over,” aims to shift the lens away from the store and toward the creativity that happens after checkout.
The campaign celebrates identity-building and the act of creating core memories, retracing one student’s summer adventures and depicting the type of summer most parents hope their kids will have in the clothes they purchased for them. Shot like a short film, not a commercial, the spot exhibits the cinematic storytelling style that has become a signature of McKinney’s work for Ross.
The campaign will run with a :30 and :15 on broadcast, a :15 and :06 on social, and OOH and audio through September 7.
This professional campaign titled 'Summer’s Over' was published in United States in August, 2026. It was created for the brand: Ross, by ad agency: McKinney. This Film and Integrated media campaign is related to the Fashion industry and contains 1 media asset. It was submitted 18 minutes ago.
Credits
Agency: McKinney
Omid Amidi - Co-Chief Creative Officer
Hannah Berling - Associate Creative Director
David Mattera - Associate Creative Director
Meredith Meyer - Group Client Director
Michael Torre - Account Director
Erin Meyer - Account Manager
Agency Production: CYLNDR Studios
Kara O'Halloran - Executive Director, Production
Mark Olson - Executive Producer
Delores Martin - Senior Business Affairs Manager
Warren Goodwin - Editor
Production Co: ArtClass
Director: Phillip Lopez
Managing Partner: Geno Imbriale
Managing Director: Kirsten Arongino
Executive Producer: Logan Gilmore
Head of Production: Sparkle Jones
Staff Producer: Olivia Possino
Director of Photography: Corey C Waters
Line Producer: Scott Irick
Key Grip: Daniel Williamson
Production Designer: James Wise
Gaffer: Aaron Webster
STYLIST: Lesa Miller
HMU: Lauren Sutton
Telecine: Trafik
Dimitri Zola - Colorist
Angela Zappella - Executive Producer
Music: Tiny Lion
Jonathan Fuller - Principal
Audio Post: Heard City
Nick Duvarney - Senior Producer
Danny Irizarry - Sound Designer
VFX/Finish: Jane
Ben Sposato - Head of Production
Rich Rama - Executive Producer
