An opponent capable of withstanding their attacks.
Agency: Ariadna Communications Group
Description
Through three print ads, General Tire and Ariadna Communications Group pitted their tires against some of the genre’s most feared characters. The result shows machetes, steel claws, and werewolf attacks that are ultimately destroyed by the tires’ resilience.
A creative way to demonstrate that General Tire’s DuraGen technology not only withstands the most demanding road conditions but can also stop even the sharpest weapons wielded by horror movie villains. Thus, the campaign turns the product’s durability into a powerful visual metaphor for Halloween.
This professional campaign titled 'An opponent capable of withstanding their attacks. ' was published in Colombia and Ecuador in October, 2026. It was created for the brand: General Tire, by ad agency: Ariadna Communications Group. This Design, Digital, and Print media campaign is related to the Transport industry and contains 1 media asset. It was submitted 4 days ago by Andrés Solís of Ariadna Communications Group.
Credits
Advertiser: General Tire Ecuador and Colombia – Continental Tire
Client: María Elisa Laso, Digital Coordinator; Santiago Chiriboga, Marketing Manager
Agency: Ariadna Communications Group
VP Managing Director: Ricardo Aguilar
Account Director: Marcelo Rodriguez
Account Executive: Alejandra Naranjo
Creative Director: Diego Mendoza Medina
Art Director: Karla Noblecilla
Senior Graphic Designer: Andres Solis, Adrianny Lianza
Copywriter: Daniel Rivadeneira
