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Dogwood Initiative

Oil Samples

Agency: Rethink

Description

This DM piece was created for Dogwood Initiative’s No Tankers campaign in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people’s homes.

This professional campaign titled 'Oil Samples' was published in Canada in November, 2014. It was created for the brand: Dogwood Initiative, by ad agency: Rethink. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 9 years ago.

Credits

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Directors: Tony Woods, Leia Rogers
Copywriter: Leia Rogers
Designer: Tony Woods
Account Services: Scott Lyons, Shelley Ong
Producers: Cary Emley, Sue Wilkinson
Content Strategist: Leah Gregg
Printer: Metropolitan Printers

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