End of the world

Agency: Joe Public United

OHRA - End of the world

OHRA - End of the world

OHRA - End of the world


Joe Public Amsterdam’s new campaign for OHRA drives people to the edge of reason.

From a doctor's waiting room to the edge of reason, OHRA's new campaign takes viewers on a wild journey into conspiracy theories and to the end of a flat Earth.

Joe Public Amsterdam's latest creative endeavour for Dutch insurance company OHRA, showcases how the harrowing experience of being stuck on a doctor's waiting list is a stark reality. The returning lead character is faced with a debilitating back injury that drives him to the brink of insanity. The endless hours spent alone at home, mindlessly browsing the internet, lead him on a mind-bending journey into the realm of conspiracy theories, culminating in a quest to prove the Earth is flat.

OHRA, the innovative Dutch health insurance provider, offers a unique insurance proposition that grants individuals the freedom to choose any doctor they prefer, and so significantly shorten waiting times. This latest campaign not only sheds light on the challenges of prolonged healthcare waiting times but also taps into the anxiety of not having the right insurance coverage.

When asked about the campaign, Mats Wilke, Creative Director at Joe Public Amsterdam, says, "The subject is of course, quite serious. However, to stand out from the competition, we wanted to convey the benefit of OHRA Health Insurance in a light-hearted and humoristic manner. We are very grateful to the client for making this daring choice, together with us.”

OHRA is renowned for its audacious campaigns that boldly explore cultural phenomena and leave no taboo untouched. This campaign follows in the footsteps of previous award-winning campaigns for OHRA, its latest one featured a rogue AI bot.

This professional campaign titled 'End of the world' was published in Netherlands in November, 2023. It was created for the brand: OHRA, by ad agency: Joe Public United. This 360° medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted 17 days ago by Whitlock: Deborah of Joe Public.



Brand: OHRA
Agency: Joe Public
Creative: Mats Wilke, Ruben van Dijk
Strategy: Jeroen van Eck, Thecla Schaeffer
Account: Jolies van Rijn, Maaike van ‘t Klooster
Agency Producer: Merel Groeneboom, Dylan Driessen

Director: Jelle de Jonge
Executive Producer: WIkke van der Burg
Producer: Koen van der Knaap
DOP: Robbie van Brussel

Offline Editor: MRTN – Martin Heijgelaar, Pim van der Pas
Colourist: Crabsalad – Laurens Orij
Online: SquarePXL – Ton Habraken

Music: Public Audio – Sebastiaan Roestenburg
Audio & Final Mix: Public Audio – Joep Meijburg
3D animation: Colorbleed


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