Official Beer of Lollapalooza Argentina

BUDWEISER AND TRANS COMPANY CONFIRM THEIR COMMITMENT TO MUSIC AT LOLLAPALOOZA ARGENTINA

The brand reaffirms itself as the leading beer in music and, for the fifth consecutive year, announces its presence as a sponsor of the festival.

Budweiser supports a new edition of Lollapalooza Argentina as the official beer and announces it with a commercial that takes you on a journey to the past because some things never change.
The advertisement travels through the history of the festival, from the present to the Paleolithic era, featuring iconic shows from 2024, 2023, and 2018, back to the beginnings of Lollapalooza in 1990. It recreates, thanks to AI, scenes from the hippie splendor of the 60s, rock classics from the 50s, and mega concerts of the 80s and 90s. It also explores settings from the French Revolution, the 17th century, and B.C. times, all while humorously highlighting the different editions of Budweiser through the years.

The agency Trans Company, with which Budweiser has been working for years, is responsible for this advertisement as part of a campaign that will also be featured digitally, on public displays, at points of sale, and on the radio. Thanks to their collaboration, they have created a narrative that showcases the excitement of enjoying every unforgettable moment that Lolla offers.

"We are excited to be present again at one of the most important music festivals in our country. This commercial reflects not only the spirit of Lollapalooza but also our ongoing commitment to music," said Soledad Azarloza, director of Budweiser Argentina. "Additionally, we challenged creativity and innovated by using AI tools to tell this story with humor, celebrating our beer and motivating the brand to rise to the occasion in this new festival year."

"We took a journey through the years that the festival and the brand would have been together, using humor and the festival context to make it a unique and memorable piece. Thanks to AI, we found an epic and fresh way to tell it," said Flor Spinetta, COO of Trans Company.