Magazine Luiza, one of the biggest department stores in Brazil, wanted to prove their prices are unbeatable and boost the sales of their online store.
Ogilvy Brazil created a new online tool, designed especially for Short Time Promotions. It’s a URL shortener that shortens prices.
This professional campaign titled 'Offer Shortener' was published in Brazil in June, 2012. It was created for the brand: Magazine Luiza, by ad agency: Ogilvy. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Chief Creative Office: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Fred Saldanha, Eduardo Marques
Head of Digital: Daniel Tártaro
Copywriter: Leandro Neves
Art Director: Micky Huang