Magazine Luiza

Lu from Magalu

Agency: Ogilvy Brasil


Winner of a 2023 Clio Grand Award for Use of Talent & Influencers
Winner of a 2023 Clio Silver Award for Digital/Mobile
Winner of a 2023 Clio Bronze Award for National

This winning entry titled 'Lu from Magalu' was entered for Magazine Luiza by Ogilvy Brasil, São Paulo. The advertising agency is part of the agency network: Ogilvy and holding company: WPP Group.

Influencers are the new media channels. With influencer marketing becoming increasingly more relevant, we not only created our own influencer but also made her the world’s biggest virtual influencer: Lu from Magalu. Exploring the most diverse territories, from fashion to soccer, and engaging with different targets, Lu has become the brand's largest, most effective, and cheapest media channel, reaching an incredible 31MM followers and helping Magalu to become the biggest retail company in Brazil.

This professional campaign titled 'Lu from Magalu' was published in Brazil in April, 2023. It was created for the brand: Magazine Luiza, by ad agency: Ogilvy Brasil. This Integrated medium campaign is related to the Media industry and contains 2 media assets. It was submitted 5 months ago.


Agency Network Ogilvy
Holding Company WPP Group
Production Company OAK Filmes, Robeirão Preto
Advertiser Brand Magazine Luiza, São Paulo
Advertising Agency Ogilvy Brasil, São Paulo
Entrant Company Ogilvy Brasil, São Paulo
Advertising Agency (Additional) DPZ&T, São Paulo
Music/Sound Company Comando S Áudio Produções, São Paulo
Production Company (additional) Alok Production, São Paulo
Production Company (additional) Sentimental Filme, São Paulo
Production Company (additional) Vogue Brasil, São Paulo
Additional Company Rede Globo, São Paulo
Chief Creative Officer Félix del Valle / Ogilvy Brasil
Chief Creative Officer Sergio Mugnaini / Ogilvy Brasil
Executive Creative Director Daniel Schiavon / Ogilvy Brasil
Executive Creative Director Samir Mesquita / Ogilvy Brasil
Head of Art Ricardo Leme Lopes / Ogilvy Brasil
Associate Creative Director Breno Rodrigues / Ogilvy Brasil
Associate Creative Director Pedro Gouveia / Ogilvy Brasil
Head of Operations Daniela Paris / Ogilvy Brasil
Operations Director Tania Garcia / Ogilvy Brasil
VP Finance Marcia Rodrigues / Ogilvy Brasil
Account Director Larissa Ferrari / Ogilvy Brasil
Account Director Tatiana Moliterno / Ogilvy Brasil
Planning Director Isadora Prado / Ogilvy Brasil
Media Director Leonardo Moraes / Ogilvy Brasil
Media Manager Adriana Reimão / Ogilvy Brasil
Chief Executive Officer Frederico Trajano / Magazine Luiza
Content,Social &Influencer Marketing Manager Pedro Alvim / Magazine Luiza
Content Strategist Lead Aline Izo / Magazine Luiza
Social Media Lead Luiz Carlos Lima / Magazine Luiza
Public Relations Ana Herzog / Magazine Luiza
Voice Over Lu Adriana Chagas Fiali Teixeira / Magazine Luiza
Magalu Content Studio Magalu Content Studio / Magazine Luiza
OAK Filmes Team OAK Filmes Team / OAK Filmes
Alok Production Team Alok Production Team / Alok Production
DPZ&T Team DPZ&T Team / DPZ&T
Vogue Team Vogue Team / Vogue Brasil
Director Mauricio Guimarães / Sentimental Filme
Director Luciano Zuffo / Sentimental Filme
Executive Producer Marcos Araujo / Sentimental Filme
Executive Producer Sergio Rezende / Sentimental Filme
Rede Globo Team Rede Globo Team / Rede Globo


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