The new Chupa Chups XXL print campaign from Serviceplan Group is out of this world
‘More to Explore’, a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste.
The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studio made the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok.
This professional campaign titled 'Off to New GaLickSies with Chupa Chups' was published in Spain in May, 2022. It was created for the brand: Chupa Chups, by ad agency: Serviceplan. This Print medium campaign is related to the Confectionery, Snacks and Food industries and contains 4 media assets. It was submitted 3 months ago.
Agency: Serviceplan Group
Global Chief Creative Officer: Alexander Schill
Global Head of Art: Michael Wilk
Art Direction: Mirjam Olga Strzata
Managing Partner: Florian Klietz
Photographer: Illusion CGI Studio
Illustrator: Illusion CGI Studio
Production Company: Illusion CGI Studio
Marketing Director Perfetti van Melle: Nicola Weiss