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Mercedes

Off the Grid

Agency: Lead

Description

We go off the grid, physical as well as mentally in this short film revolving around the special state of mind that goes into trail running.
Edson Sabajo of Patta Running Team (NL) elaborates on the aspect of leaving the inner city grid behind and seeking out the extra dimension to running in the wild.
Together with TrackMafia founder Cory Wharton-Malcolm (UK) he goes in to details regarding the benefits of seeking out what it means to run without limitations.

This professional campaign titled 'Off the Grid' was published in Denmark in January, 2019. It was created for the brand: Mercedes, by ad agency: Lead. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: LEAD Agency, Copenhagen, Denmark
Creative Director: Mads Kinch Jonassen
Art Director: Thea Sparvath
Photographer: Marcus Ricketts Lind
Project Management: Line Delauran
Music: Mont Jake

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